The COVID pandemic has caused many changes in the MICE industry, an industry which creates positive ripple effects throughout all areas of society, including the economy and cultural industries. As we entered the era of a “new normal” in 2022, offline-only MICE events reached their limits and hybrid events were increasingly adopted, accelerating the digital transformation of the MICE industry.
from Breaking Travel News https://ift.tt/6w3qFVf
from Breaking Travel News https://ift.tt/6w3qFVf
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